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Alicia Moder

Commercial, Marketing & Customer experience Leadership

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Digital transformation

Key Healthcare Strategic Trends for Leaders in 2026

Key trends in Healthcare and MedTech 2026

Healthcare leaders face an era defined by accelerating complexity, technological maturation, workforce evolution, and increasing patient expectations. below are the strategic trends shaping 2026. 1) Digital maturity and interoperable data as core capabilities Healthcare’s digital evolution in 2026 is no longer about pilots; it ‘s about institutional digital competence and interoperability. Leaders are investing in […]

Filed Under: Leadership, Trends Tagged With: Artificial Intelligence, Customer experience, Digital transformation, Governance models, MedTech Industry

Resilience: a fundamental skill in this moment of change we are living through

Resilience Healthcare

For more than a year now, we have been living in constant change, facing situations that we thought were impossible or absurd. A year that has made us all stronger, more expectant and adaptable to changes. In this context, I would like to focus this article on a skill that has become, now, more important […]

Filed Under: Healthcare Strategy, Leadership Tagged With: Digital transformation

Healthcare trends in 2021

Covid-19 has acted as a catalyst for the digital transformation initiatives, which are now the main focus of many healthcare organizations, to create innovative approaches to old ways of doing things. There has been an exponential increase in our online and digital lives that makes things happen very quickly, and this trend will continue. People […]

Filed Under: Innovation & Digital, Trends Tagged With: Data & Analytics, Digital transformation

#ExpertosDigital: Los chatbots (healthbots) en salud

En la serie de #ExpertosDigital vamos a entrevistar a un experto en Chatbot, más concretamente Healthbot (especializado en el sector Salud). Es Oscar López, CEO y Director General de Acuam, una compañía muy innovadora y disruptiva en eHealth. 1. En Acuam habéis sido muy innovadores en la propuesta digital en el sector salud. Un ejemplo […]

Filed Under: Customer Experience, Healthcare Strategy, Innovation & Digital Tagged With: #ExpertosDigital, Artificial Intelligence, Customer-centricity, Digital transformation

Chatbots o Healthbots: el futuro de la comunicación digital

El año 2016 podrá recordarse como “la explosión”  de los chatbots. Realmente existen ya desde hace algún tiempo (Siri, el de Apple, es un ejemplo), si queremos saber el tiempo podemos buscarlo en internet o abrir una aplicación, lo mismo para leer un mail o noticias diarias, ahora estamos ante una auténtica revolución pues, con […]

Filed Under: Customer Experience, Innovation & Digital Tagged With: Artificial Intelligence, Customer-centricity, Digital transformation, Patient experience, Personalization

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