• Ir a navegación principal
  • Ir al contenido principal
  • Ir a la barra lateral primaria

Alicia Moder

Blog de Innovación estratégica y Digitalización en el sector Salud

  • Quién soy
  • Libro
  • Blog
  • Contacto
Inicio » Blog » eSalud » Healthcare trends in 2021

Healthcare trends in 2021

Covid-19 has acted as a catalyst for the digital transformation initiatives, which are now the main focus of many healthcare organizations, to create innovative approaches to old ways of doing things.

Healthcare trends 2021

There has been an exponential increase in our online and digital lives that makes things happen very quickly, and this trend will continue. People are relying on technology to control and monitor their health, and have been doing so ever since the pandemic started. 

It can be confirmed that this period of time has begun to shape up to be especially innovative, therefore, there are several key trends, which are going to drive this process in healthcare, with the aim to deal with patient demand.

This analysis of healthcare trends in 2021 is based on the HIMSS Annual European Digital Health Survey for 2021, where more than 100 Health Care Professionals participated to focus on current priorities, challenges and trends, for the digital health industry in Europe1, according to the Accenture Digital Health Technology Vision 2020 report2 and Forbes Top 10 Healthcare Industry predictions for 20213.

 

TELEMEDICINE

The foundations for digital health were largely in place across Europe with a clear focus on Telemedicine and services to enable remote working for clinicians. However, there were also significant interoperability gaps in many countries, which need to be addressed in a very short time. Telemedicine is a solution now aligned with this pandemic, which has accelerated its use in both public and private healthcare systems.

Gaps mentioned are an important point to take into consideration, while making health data exchange more secure and healthcare systems more efficient.

Accordingly, API should be assured when connecting EHR (electronic health records) or EMR (electronic medical records) systems and devices. This will be fundamental from a security point of view.

Telemedicine is here to stay, and patients are looking for healthcare companies that offer a full combination of in-person and virtual care with an increase of efficiency and time-saving.

This is a resiliency process for healthcare professionals and technical infrastructures that will need to be widely improved to better define workflows and improve the basic interoperability to exchange information with health authorities, which is one of the main goals for Spain, based on HIMSS’s survey (73%).

 

BIG DATA AND ARTIFICIAL INTELLIGENCE

 The exponential growth of digitalization in healthcare has raised the challenge to deal with actionable big data, ensuring the security and privacy required3.

Boosting data management will raise the creation of patterns, trends and predictability models to improve treatments, health management by well-educated patients and healthcare professionals who can create a shift toward value-based and outcome-driven delivery systems3. Additionally, it’ll reduce costs for the healthcare system.

Despite gaps identified in data management and system interoperability1, the aim of working on actionable big data will lead to a more personalized and more effective prescribing of medicine by healthcare providers, encouraging collaboration between more stakeholders, which has been sped up thanks to the pandemic.

It is Artificial Intelligence (AI) and wearables that have a key role in improving the management and collection of health data.

Thanks to the pandemic, there has been a huge increase of digitalization, therefore, an increase of healthcare data in order to monitor infection rates and prevent the spread of infection. That means that machine learning algorithms will become more informed to bring up better applicable outcomes with the aim to improve healthcare results for a given patient.

Improving the machine learning algorithm will allow the further development of medical chatbots that could be used as first screening assistance to patients3.

 

WEARABLE TECHNOLOGY

The pandemic has empowered the more widespread usage of wearables that goes beyond the pure fitness tracking purpose.

The usage of those wearables for healthcare purposes allows for improved prevention, supports patients on making better decisions and the follow up of clinicians3.

As Oleksii Tsymbal (CIO MobiDev) highlighted, “various devices and mobile apps have come to play a critical role in tracking and preventing chronic illness for many patients and their doctors. By combining IoT development with telemedicine and telehealth technologies a new Internet of Medical Things (IoMT) has emerged.”

Patient adoption will be critical to accelerate the digitalization of the healthcare system where the technology is a means, not an end in itself.

 

DATA PRIVACY AND BLOCKCHAIN

Blockchain applications in the healthcare industry will be a clear trend to handle concerns related to data privacy. This technology will allow transaction healthcare records between stakeholders, organizations and devices improving data security.

Spreading the usage of blockchain technology in healthcare will improve1:

  • Portability
  • Security of data
  • Accessibility (IoMT)
  • Interoperability
  • Enrollment in wide spectrum of clinical studies

Ultimately, this would comply with HIPAA and GDPR regulations, which are major priorities, and have a key role in the digital strategy at the European level and, particularly, in Spain (98%)1.

 

CONCLUSIONS

2020 has been personally and professionally a very challenging year globally, particularly in areas such as healthcare, where the digitalization process has been reshaped and rebound, in order to deal with the “new normal” era.

Based on the HISSM Annual European Digital Survey, there’ll be clear priorities to handle, regarding:

  • IT security and data privacy
  • Telemedicine and remote work
  • Healthcare information exchange with health authorities

and challenges:

  • Findings and costs
  • IT security
  • Employee’s skills

Taking into account the Accenture Digital Health Technology Vision survey, 85% of health executives acknowledge that technology has become fundamental for healthcare, which implies a big focus on Telemedicine, AI and Big Data management. Because 70% of patients are concerned about data privacy and online tracking, Blockchain technology is becoming a key trend to be considered2.

Leaders in healthcare should be following the trends mentioned and keep empowering consumers through a personalized experience.

1. HIMSS Annual European digital survey 2021
2. Accenture Digital Health Technology vision 2020
3. Forbes 2021: https://bit.ly/2QaEHQk

Archivado en:eSalud Etiquetado con:digital transformation, healthcare, Innovation

Acerca de Alicia Moder

Alicia Moder me encanta la innovación estratégica y más en el sector farmacéutico, ya que me obliga a ser más creativa. Escribo este blog con el objetivo de poder trasmitir información práctica de temas relacionados con Innovación, Marketing Digital, eSalud...

Interacciones con los lectores

Deja una respuesta Cancelar la respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

5 × 4 =

Barra lateral primaria

Categorías

  • Analitica
  • Digital Transformation
  • eSalud
  • Inbound Marketing
  • Marketing online
  • Multicanalidad
  • Publicaciones
  • SEO

Etiquetas

#ExpertosDigital analitica web app salud Big data close loop marketing digital transformation healthcare healthcare digital marketing infografia Innovation Posicionamiento organico Social Media Transformación Digital web corporativa

Alicia Moder © 2021. Política de Privacidad

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de la política de cookies, pinche el enlace para mayor información.Aceptar Leer más
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Siempre activado
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
GUARDAR Y ACEPTAR