Executive leadership in Marketing, Commercial Strategy, CX & Innovation
I am a senior marketing and commercial executive with over 20 years of experience driving growth, go-to-market strategy, customer experience and innovation across global healthcare and MedTech organizations.
Throughout my career, I have held leadership roles at local, regional and global level, working closely with DVPs, general managers and executive teams to translate strategy into execution in complex, highly regulated markets. My experience spans Europe, North America and LATAM, with deep exposure to both direct and distributor business models.
I specialize in building and scaling marketing, commercial and customer experience operating models that deliver measurable impact. This includes defining go-to-market strategies, strengthening commercial excellence, designing Omni channel and CX ecosystems, and establishing governance frameworks that improve execution, alignment and decision-making.
I’m particularly known for my ability to connect strategy with execution, align cross-centric approaches. My background combines strong commercial leadership with deep expertise in digital transformation, innovation enablement and organizational effectiveness within healthcare and MedTech in Diabetes and Woman’s Health areas.
Areas of expertise
- Marketing & go-to-market Strategy
- Commercial Excellence and performance
- Customer Experience & Omnichannel
- Partnerships, Digital & Innovation enablement
- Governance models & Cross-functional leadership
Experience snapshot
- Global Director, Content & Channel Solutions- Abbott Diabetes Care
- Regional Marketing Director, Southern & Eastern Cluster – Dexcom
- Commercial Director roles across North America, LATAM & Europe
- Lecturer and contributor in healthcare digital transformation
Education
- Executive MBA- IE Business School
- High Impact Leadership – UC Berkeley University- Haas School of Business
- Innovation, Technology and Enterpreunership – UC Berkeley University- Haas School of Business
- Biology – UCM Madrid
