Alicia Moder

Commercial, Marketing & Customer experience Leadership

Book: Marketing Digital- Healthcare

A practical executive-led approach to addressing digital transformation in healthcare

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Marketing Digital – Healthcare

(Spanish Language-Published 2017)

A practical approach to strategically addressing digitalization in the healthcare sector.

This book provides a practical perspective on digitalization in healthcare, covering key concepts, tools and real examples to help organizations understand and approach digital transformation within the healthcare environment.

It is aimed at professionals interest in digital health, innovation and the evolving role of technology in the healthcare sector.

Company must commit to changing their business model by driving the digital transformation process.

Alicia Moder and Pere Florensa, Sr executives in the healthcare & MedTech sector, through a practical approach, provide the fundamental knowledge to strategically address digitalization in these sectors.

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Defining a content plan, working on organic positioning, managing online campaigns, social media, websites, inbound marketing, the shift from multichannel to omnichannel – these are some of the topics covered in this book, along with a comprehensive review, which is essential in this sector.
Marketing Digital Healthcare is the first book in Spanish aimed at professionals in the heathcare sector who want to take advantage of all the possibilities the digital media offers to communicate with their target audience.

Authors

Pere Florensa
Enthusiast of Marketing, advertising and business digital transformation. After 15 years in the sales department of leading companies such as Almirall Prodesfarma and Pfizer, in 2012 he founded the agency Healthy Advertising, specialized in digital marketing for the pharmaceutical sector. Postgraduate in Healthcare Digital Marketing (ESIC-ICEMD) and Postgraduate in digital communication from Ramon Llull University (Blanquerna). Author of the Healthy Advertising agency blog and regular speaker at industry events
Alicia Moder
Strategic Commercial and Marketing executive with 20+ years of experience in Healthcare & MedTEch sector.  Executiva MBA at the IE Business School, Master in Healthcare Digital Marketing, course of Professional and Corporate Blogging (ESIC -ICEMD).
Lecturer at Programa Superior de Digital Healthcare Business (CESIF) and at Curso Plan de Marketing Omnicanal (IKN). Lecturer in several Digital Marketing events in Healthcare sector.